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Salesforce Marketing-Cloud-Consultant Exam is a certification that is recognized worldwide as a benchmark for marketing professionals in the Salesforce ecosystem. It is designed to test the knowledge and skills of individuals who work with the Salesforce Marketing Cloud platform. A certified Salesforce Marketing Cloud Consultant is expected to have an in-depth understanding of the Marketing Cloud's capabilities and be able to provide strategic guidance to clients on how to utilize it effectively.

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Salesforce Marketing-Cloud-Consultant Certification Exam is designed to test the knowledge and expertise of individuals in the field of marketing automation using the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant exam measures the candidate’s understanding of various aspects of the platform including email marketing, mobile messaging, social media marketing, and data management. Salesforce Certified Marketing Cloud Consultant certification is ideal for anyone looking to enhance their skills and knowledge in the field of digital marketing.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q62-Q67):

NEW QUESTION # 62
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
B. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Answer: A,B

Explanation:
Explanation
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5

NEW QUESTION # 63
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Answer: A

Explanation:
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5

NEW QUESTION # 64
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
B. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
C. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
D. Refresh / Disconnect / Reconnect / Synchronize / Authenticate

Answer: C

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Disconnect / Refresh / Reconnect / Authenticate / Synchronize.
* Before refreshing a Salesforce sandbox that is connected to Marketing Cloud, you must first Disconnect the integration. Otherwise, the link between MC and Salesforce could break.
* Then, Refresh the Salesforce sandbox (refreshing rebuilds a copy of the production org).
* After the refresh, you Reconnect Marketing Cloud to the refreshed Salesforce sandbox.
* Authenticate again (OAuth) to ensure permissions and tokens are up-to-date.
* Finally, Synchronize objects and data.
#Why others are wrong:
* Other options either refresh before disconnecting or sync/authenticate in the wrong order, which could cause major connection errors.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Refresh Salesforce Sandbox with Marketing Cloud Connect:
"Disconnect Marketing Cloud from the Salesforce Sandbox before refreshing it. After refreshing, reconnect, authenticate, and synchronize your settings and data extensions." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_co_sandbox_refresh.htm)
-

NEW QUESTION # 65
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)

A. Use the web analytics platform to trigger behavioral remarketing emails.
B. Recognize web traffic as originating from email instead of another channel.
C. Track web activity from a click on an email URL back to a specific email campaign.
D. Pass web conversion data back into Marketing Cloud for use in email reporting.
E. Match subscribers to web activity by passing Subscriber ID through email links.

Answer: B,C,E

NEW QUESTION # 66
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers

A. Use Data Filters to segment data to output a Sendable Data Extension
B. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
C. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
D. Use Query Activities to create a Sendable Synchronized Data Extension.

Answer: B,C

NEW QUESTION # 67
......

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